Blog

The day we stopped thinking at work...

jorge@fuenteszapata.co (Jorge Alberto Fuentes Zapata) — Tue, 21 Apr 2026 15:59:57 GMT

Disclaimer: AI assisted in the development of this blog article. But my process entails the following:

I record a 15-20 min audio of my take (with an app I, myself, vibe-coded, and which you can use for free) via speechtotext.today
I then bring that transcript over to ChatGPT and ask AI to structure my thoughts into a readable document.
I then have it write an article about it.
I finally proofread, and EDIT the article, and then build the blog article myself in HubSpot.
I publish NOT with the goal of this sounding or not sounding like AI, I publish with the goal of my original script and thoughts getting accross. And that is how we should think about using AI to assist.

Is The Term AI-First A Badge Of Honor?...

jorge@fuenteszapata.co (Jorge Alberto Fuentes Zapata) — Tue, 14 Apr 2026 15:00:06 GMT

Today I want to talk about something that’s been on my mind a lot lately: the rise of AI-first companies.

Dealing With Difficult Clients: A Necessary Evil?

jorge@fuenteszapata.co (Jorge Alberto Fuentes Zapata) — Mon, 13 Apr 2026 17:40:15 GMT

"Difficult clients taught me more than my best ones ever did"...or did they?

If you’ve been in marketing consulting long enough, you’ll eventually run into them.

The client that drains you.
The one who second-guesses everything.
The one that says yes on the call… and then disappears when it’s time to execute.

The one that has unrealistic expectations.

How SaaS Companies Can Build a Scalable HubSpot Lead Scoring Framework

jorge@fuenteszapata.co (Jorge Alberto Fuentes Zapata) — Thu, 04 Dec 2025 16:18:10 GMT

Lead scoring is one of those deceptively simple concepts — every SaaS company knows they should do it, most attempt it, but only a fraction implement a model that genuinely scales with product maturity, the sales cycle, and customer acquisition patterns. HubSpot makes lead scoring accessible through its default HubSpot Score property, available for customization with positive and negative point criteria. But success doesn’t come from turning on scoring — it comes from structuring it correctly.

My Take On The AI/Agentic Revolution

jorge@fuenteszapata.co (Jorge Alberto Fuentes Zapata) — Mon, 17 Nov 2025 17:49:03 GMT

The other day, I sat down for an amazing interview with Kyle James, host of the Prompted: Agent.ai Builder Stories from Agent.ai.

And here's what I had to say about the agentic revolution and the future of "citizen builders"...👇

It's Time We Talked About Your Hourly Rate...Stop Fractioning It!

jorge@fuenteszapata.co (Jorge Alberto Fuentes Zapata) — Thu, 06 Nov 2025 15:10:16 GMT

Have you ever paid a doctor or a lawyer for just 15 minutes of their time? Sounds crazy, right?

You book a consultation. It takes them 15 minutes to diagnose the issue, point you in the right direction, and give you the roadmap. When you go to pay, you don’t expect to hand over 25% of their rate. You pay the full hour. Why? Because that’s how professionals price their expertise.

So why are you, as a marketer, a consultant, a service provider… letting your clients chop up your time like a discount pizza?

If You’re a Remote Marketer Without These 4 Tools, You’re Losing Money

jorge@fuenteszapata.co (Jorge Alberto Fuentes Zapata) — Wed, 29 Oct 2025 19:26:30 GMT

Most marketers are broke. Not because they’re bad at marketing… but because they’re treating their business like a job.

Your Customer Has an AI. And It Doesn’t Trust You.

jorge@fuenteszapata.co (Jorge Alberto Fuentes Zapata) — Thu, 09 Oct 2025 20:23:41 GMT

Your future customer won’t read your email. Their AI will. In this new era of digital doubles, are brands still marketing to humans? ...

Who is Jorge Alberto Fuentes Zapata?

jorge@fuenteszapata.co (Jorge Alberto Fuentes Zapata) — Wed, 08 Oct 2025 17:43:10 GMT

Jorge Alberto Fuentes Zapata, marketing strategist and HubSpot trainer.

Thoughts on AEO, from the marketing specialist's trenches...

jorge@fuenteszapata.co (Jorge Alberto Fuentes Zapata) — Tue, 23 Sep 2025 14:39:45 GMT

Search is changing fast.

A little too fast, if you ask me. And the title of "expert", at this early stage, has become a signal of arrogance and lack of professionalism...